Getting constructive feedback, reviews and testimonials from your clients and customers is one of the most important things you can do to get more clients the next time around.

There are two huge reasons you need reviews, feedback and testimonials:

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 6 digital marketing trends to take notice of – we covered the first four in our Part 1 and Part 2 blog posts. Here’s the last two for your consideration:

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 7 digital marketing trends to take notice of – we covered the first three in our Part 1 bog post. Here’s the next two for your consideration:

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 6 digital marketing trends to take notice of. Here’s the first two for your consideration:

We have previously discussed that when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process. We have already talked about marketing online to Baby Boomers and Generation X but now we will consider how to market to the Millennials.

As we discussed last time, when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process. Last blog post we talked about marketing online to Baby Boomers but now we will consider how to market to Generation X.

When conducting business online, it can be difficult to secure customers. You can get their attention with your content, nurture them with email marketing, all in the hope that they will convert to paying customers. And it can be more difficult if you are trying to market online to many different demographics. A 50+ year old potential customer who is not familiar with digital marketing will always respond differently to a Facebook advert than a 20+ year old who has grown up with and is extremely familiar with digital marketing tactics. So, when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process.

First up we will consider how to market to the Baby Boomers.

Firstly, why would you want to build an email list? Well, it makes good business sense. For the last ten years, email marketing has generated the highest ROI. In fact, for every dollar spend it generated $38 in ROI. In 2015 a study found that one in five businesses that use email marketing achieved an ROI of 70:1.

And yet again the team at Facebook have tweaked the News Feed algorithm. What does it mean this time? The change is designed to give posts by Facebook friends additional, higher priority in the News Feeds. This will begin to impact business pages immediately.