And yet again the team at Facebook have tweaked the News Feed algorithm. What does it mean this time? The change is designed to give posts by Facebook friends additional, higher priority in the News Feeds. This will begin to impact business pages immediately.
‘Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.’ – Facebook
A few tips and tricks to help you to maximise your engagement and reach on Facebook in light of the new changes”
- Put more focus on video posts
- Broadcast often with Facebook Live
- Always, always include visual elements in your posts, such as images or infographcis
- Repurpose your Facebook Live videos by downloading and using the HD files
- Create professional videos using programs such as Animoto or Biteable
- Create posts for maximum shares rather than just likes or comments
- Monitor your insights on a daily basis, be flexible and adjust your posts accordingly
- Pay to amplify or boost the reach of your posts
- Check an eye out for changes to the Facebook algorithms and for ideas on the best types of posts for reach and engagement
- Consider running competitions (be aware of the guidelines attached) or offers to extend engagement and interest
You can learn more about the Facebook News Feed changes here and here or contact the team at Website Design Centre directly.
