Understanding the difference between gated and ungated content can make the world of difference to your lead generation and conversion rates. More about that shortly, but first – what is gated and ungated content?

Once you understand what a squeeze page is, its goal and why they are important, the next step is to identify what to have on your squeeze page.

In order to maximise your conversion rate, we recommend including these important elements:

As a stand-alone page, a landing page is designed for one reason – a single conversion goal. Landing page goals are varied and can include anything from a whitepaper or ebook download to a free trial signup.

But a squeeze page has just one goal – to collect the reader’s email address. The offer on the squeeze page can range from a podcast to an ebook or whitepaper, but the request remains the same – collect the reader’s email address. While some squeeze pages can be landing pages, not all landing pages are squeeze pages since they can have differing goals.

Putting it simply – a squeeze page is a page designed to ‘squeeze’ a reader’s email address from them by offering them something of value in return. The aim being to entice readers to opt-in to an email or subscriber list in order to gain more information about a service or product featured on the main squeeze page.

Recently we have discussed the first and second strategies for content marketing success, now we will work through the third strategy to help you succeed with your content marketing.

Last time we discussed the first of the strategies for content marketing success, now we will work through the second strategy to help you succeed with your content marketing.

Last time we discussed the 3 common content marketing frustrations that small businesses face but, now we will work through the 3 strategies to help you succeed with your content marketing.

Content marketing is no longer an if or a maybe; it’s firmly cemented in the recipe for online success but that doesn’t mean that everyone has a handle on it.

In determining whether or not to respond to a negative comment received on social media you first need to determine the severity of the negativity. From there you can figure out the right response to make.

Do you know how healthy your web marketing is? When did you last check on how well your business website is performing?

Here’s a few quick checks you can do to determine whether your website marketing is healthy or if it could benefit from a bit of TLC.