28 Jun 2017

If you have worked with a website designer, developer or copywriter (or are about to), chances are you’ve heard SEO and even metadata mentioned. But, what is metadata for websites? Do you need to worry about it? Is it even important?

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14 Jun 2017

Understanding the difference between gated and ungated content can make the world of difference to your lead generation and conversion rates. More about that shortly, but first – what is gated and ungated content?

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01 Jun 2017

You have, literally, seconds for people to decide whether or not your web page is worth their time. With such a short time frame in mind, here are our psychology-based web design tips to help you to increase engagement and make a fantastic first impression.

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07 May 2017

Google is starting to crack down on website that don’t have an SSL Certificate, and with good reason. With ransomware and cyber hacks increasing on a daily basis that security of your website is more important than ever before, particularly for your online clients.

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30 Apr 2017
A B Testing

Once you understand what a squeeze page is, its goal and why they are important, the next step is to identify what to have on your squeeze page.

In order to maximise your conversion rate, we recommend including these important elements:

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23 Apr 2017
Landing Pages

As a stand-alone page, a landing page is designed for one reason – a single conversion goal. Landing page goals are varied and can include anything from a whitepaper or ebook download to a free trial signup.

But a squeeze page has just one goal – to collect the reader’s email address. The offer on the squeeze page can range from a podcast to an ebook or whitepaper, but the request remains the same – collect the reader’s email address. While some squeeze pages can be landing pages, not all landing pages are squeeze pages since they can have differing goals.

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16 Apr 2017

Putting it simply – a squeeze page is a page designed to ‘squeeze’ a reader’s email address from them by offering them something of value in return. The aim being to entice readers to opt-in to an email or subscriber list in order to gain more information about a service or product featured on the main squeeze page.

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09 Apr 2017

Have you wondered how your page speed affects your search engine ranking? Does it even affect where your website ranks? Well, yes it does and here’s why…

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02 Apr 2017

Recently we have discussed the first and second strategies for content marketing success, now we will work through the third strategy to help you succeed with your content marketing.

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12 Mar 2017

Last time we discussed the first of the strategies for content marketing success, now we will work through the second strategy to help you succeed with your content marketing.

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