Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 6 digital marketing trends to take notice of – we covered the first four in our Part 1 and Part 2 blog posts. Here’s the last two for your consideration:
Marketing automation
When you are trying to market everywhere and at all times, marketing automation is essential. While saving time they also offer greater insight into customers, sales funnels and the business overall.
Almost 50% of all companies use marketing automation technology and 91% of successful adopters define it as very important to the overall success of marketing across all channels. Here’s a few ways that marketing automation can help your business:
Email marketing automation – allows marketers to track audience behaviour and send automated messages based on that behaviour. Think abandoned cart messages and the like.
CRM (Customer Relationship Management) software – helps businesses to segment customers and prospects and allows for more personalised, customised communications.
Facebook advertising tools – helps businesses to target users based on the webpages they have visited on your website.
Remarketing adverts
While many people don’t like remarketing adverts – they are ineffective, annoying, stalkish even – the truth is the opposite.
The recent State of Digital Marketing report found that 91% of search experts use remarketing adverts AND find it to be an effective tactic – so not ineffective.
In fact, conversion rates for remarketing adverts increase the more they are displayed – so obviously they are not as annoying as they first appear.
And, not falling into the stalking category either as research shows that remarketing adverts are fatiguing at half the rate of normal display adverts.
With remarketing adverts, you can target prospects who have viewed a particular product or certain web pages with a specific remarketing advert — providing a highly relevant and personalised user experience. Since as many as 96% of people who visit your website aren’t ready to buy, this digital marketing method has become a powerful way to draw those prospects back into your sales funnel and have them convert.
Learn more about the top digital marketing trends by contacting the team at Website Design Centre team today.
