Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 7 digital marketing trends to take notice of – we covered the first three in our Part 1 bog post. Here’s the next two for your consideration:
Extra landing pages
Landing pages have become a very popular marketing tool in the last few years and that doesn’t look like changing anytime soon. The type of content that digital marketers are having the most success with are whitepapers and ebooks but how does that fit in with the trend of extra landing pages?
Well, typically landing pages are where the users get those whitepapers and ebooks. They get them from businesses that offer this content in exchange for something like an email address, name, phone number…that sort of thing.
Landing pages, these standalone web pages, use highly persuasive elements like social proof and benefit-oriented copy to convince visitors to convert and can be a powerful addition to each and every stage of your sales funnel.
- At the top – squeeze pages convince your prospects to part with their email address so you can nurture them all the way to the bottom
- In the middle – lead capture pages help you learn more about those prospects — a lot more
- At the bottom – where sales pages get them to buy
Research shows that businesses with over 40 landing pages generate 12 times more leads. If lead generation is one of your online business goals then you need to seriously consider extra landing pages.
Chatbots
Messenger apps are where everyone is hanging out – Facebook Messenger, WhatsApp, WeChat – they are all outrunning the world’s largest social media networks and they might even spell the end of search engines.
Introducing chatbots — customer service agents introduced to Facebook’s messenger platform earlier in 2016 at the social network’s F8 conference. Already, 18,000 bots have been developed to help brands offer streamlined, individualised service through chat. Their functionality ranges from allowing you to order an Uber, to even serving as a virtual booking agent.
Not everybody is on team chatbots yet, but there are some reasons to consider joining the team. Early adopters have seen success, and people are spending increasingly more time in chat apps like messenger and WhatsApp – around 2.5 billion people use at least one messaging app, and by 2018 that could grow to 3.6 billion.
Since Facebook recently relaxed their restrictions on sending promotional content via chatbot, now is a good time to rethink how chatbots could fit into your marketing strategy.
Learn more about the top digital marketing trends by reading our part 3 blog post or by contacting the team at Website Design Centre team today.
