Firstly, why would you want to build an email list? Well, it makes good business sense. For the last ten years, email marketing has generated the highest ROI. In fact, for every dollar spend it generated $38 in ROI. In 2015 a study found that one in five businesses that use email marketing achieved an ROI of 70:1.
EDMs just deliver. Their conversion rates are three times higher than social media, and it has a 17% higher value in conversion. People buy more products/services and spend more on those products/services. Overall email is almost forty times more effective than Twitter and Facebook combined so what are you waiting for? Let’s get into how you can build an effective email list so that your business can leverage the power of the EDM.
Add a subscribe/sign-up form to your website.
If a reader checks out your website, it’s a good sign they are interested in your business. Give visitors a chance to engage with your brand further by adding a subscribe or sign-up form to your website.
Give them a reason to sign up – a free download, a discount code, promise of a weekly offer or an engaging newsletter. Then provide a short form that ask for their name and email address. Make the sign up process quick and easy and ensure it works properly on a mobile device.
Link your website subscribe/sign up form to your email campaign platform and your email list will be automatically updated, ready for your next email send out.
Add a subscribe/sign-up button to your website
In addition to a form, why not add a subscribe/sign-up button to your website too? You can add a small ‘Subscribe’ button to your list of social icons. It’s another feature that helps website visitors find their way to your email list.
When the button is clicked, a small form pops up on the screen and asks for the subscriber’s name and an email address. Again, the information can be set up to go directly to your email campaign platform.
Add a pop up to your website
You can prompt website visitors to join your email list by adding a Scroll Box. Once a visitor scrolls through a certain amount of your website, a pop up will appear asking them to join your email list.
Add a subscribe form to your Facebook page
Just as you use your website to promote your Facebook page, you can use your Facebook page to promote joining your email list. Add a subscribe form to your Facebook page. It’s a simple set-up process and another effective way to build your email list.
Collect email addresses at checkout
Encourage customers to sign up for your email list at the checkout; in store with a sign up form on your iPad or in your ecommerce store with a field to complete during the checkout process.
Building your email list is an ongoing process and typically benefits from utilising a number of methods at the same time. For more assistance with how to build an effective email list contact the team at Website Design Centre today.
