Many social media marketers are still holding onto a few dark secrets they don’t like to admit to, but here we bust them wide open.

There’s a reason that email marketing is still the foremost form of digital marketing; getting access to someone’s email address and their inbox is like your customers and potential customers inviting you into their home for a coffee and a chance to talk to them directly about what your business has to offer. This trust needs to be respected. And to make it really work for your business one of the most important aspect to get right is the very first thing they’ll see; the email headline/subject line.

Businesses that are authentic will inspire and prosper; a statement difficult to argue. By its nature, marketing your business isn’t authentic but in the digital age where customers are becoming more and more savvy that’s a preconception that must change.

Following on from last time, if a customer is presented with informative content about a product once they have already past the research stage and made a purchasing decision, you aren’t doing context marketing. If your business’ content isn’t in the right place at the right time with the right content, the customer may decide your brand isn’t the right fit after all.

Context marketing just won’t work for your business/brand unless you utilise systems and data to automatically tailor each step of each customer’s experience; from the very beginning right through to the purchase process. This requires a 360 degree view of your customers and, more often than not, will involve people from all parts of your business.

Due to recent technological advances consumers will soon (if they’re not already) be demanding more from the brands they buy from:

• More flexibility
• More convenience
• More personalisation

It’s not a big secret that reaching fans on our Facebook business pages is touch and likely to get tougher, thanks to the Facebook algorithm. But there are four fantastic reasons while you still need to have a Facebook page for your business.

Following on from our previous post  about starting out with testing your digital ads, we now get into the more specific checklists for conducting A/B testing (and/or multivariate testing) for landing pages, Pay-Per-Click ads, display ads and social media ads.