Due to recent technological advances consumers will soon (if they’re not already) be demanding more from the brands they buy from:
- More flexibility
- More convenience
- More personalisation
No longer will the stand for being treating like a data point or a number; they demand being treated like the individual they are.
This shift in expectations has made it more difficult for brands to stay up-to-date and relevant, it’s more important than ever before. No more will they tolerant a generic EDM or a simple ‘like’ on a social media comment; one size fits all just won’t do it anymore.
Keep in mind you’re competing against your competitors and distractions from technology. You must ensure that you have digital marketing strategies in place that are:
- Relevant
- Take into consideration their current behaviour
- Take into consideration the history of their interactions with your brand
You need stop talking at your customers and start conversing with them. You need to create experiences that meet their expectations, that are memorable, that are meaningful. This is where context marketing comes into play. It’s all about creating a relevant and meaningful customer experience in the context of their current and previous interactions with your brand/business.
The entire aim of context marketing is ensuring the right customers are presented with the right content, in the right place, and at exactly the right them that their actions indicate they need that content.
Sounds overwhelming, right? Sure it’s more difficult than the stock, standard, one-size-fits all marketing approach, but it’s not impossible and it’s what’s required by today’s consumers.
Where to start with context marketing? It all begins with defining the customer journey here.
For assistance with your context marketing and becoming or remaining relevant online, contact the team at Website Design Centre today.
