Testing is an extremely important part of creating a digital advertising campaign that works. Utilising various testing methods helps you to determine what’s working and what’s not. This, in turn, makes it easier to optimise your adverts for better Return on Investment (ROI).

Every start-up needs to start with clear communication across the board; from your website content, to your social media posting, blog posts and marketing material. Getting to know your start-up’s customers needs to start with some questions. The answers to these questions will help you to create your buyer personas and from there your message and the way to communicate with them.

Whether you’ve been in business for a while or you’re a start-up learning the secrets to finding and keeping customers is paramount if you want to stay in business for any profitable length of time.

You start a business to make money! But what if you could not only make profit but, always stand for something, have purpose? No longer do the two need to mutually exclusive; you can have both in your business and they can even work together and support each other.

2016 will see businesses increasing investment in content creation but in order to leverage this they will also need to invest time and effort into understanding SEO in 2016.

So you operate in a boring industry and need to create content, or it’s a task you’ve been charged with – what do you do? Well let’s get one thing straight from the very beginning; there’s no such thing as a boring industry, just boring content. Got it? Right!

Landing pages can be the make or break of many digital marketing campaigns so not only is important to get them right, it’s important to stay on top of the trends so they convert for your business.

68% of B2B businesses use landing pages to get new sales leads for future conversions (MarketingSherpa) and their popularity is only set to continue to rise during 2016.

Learning how to nurture customers is a little bit involved but with a strategy it is possible to achieve and even have it become part of the everyday business operations and culture. Why should you bother with a strategy for effective customer nurturing? According to The Annuitas Group, nurtured customers make 47% larger purchases than non-nurtured customers.

As a business today you have few tools more powerful than customer written, online reviews. Just consider this:

• 88% of people read or use review to determine the quality of a local business
• 93% check reviews before shopping and dining
• 85% read up to 10 different reviews while researching a purchase
• 88% of people trust an online review as much as a personal recommendation (this makes it the overwhelmingly most trusted form of advertising by consumers)