Every start-up needs to start with clear communication across the board; from your website content, to your social media posting, blog posts and marketing material. Getting to know your start-up’s customers needs to start with some questions. The answers to these questions will help you to create your buyer personas and from there your message and the way to communicate with them.
Website Design Centre runs through the top questions to ask to really get to know your customers and what makes them tick so you can align your sales funnel to them.
Knowing the basics
Firstly, consider the demographics and the traits that make up your customers; this will help to know the type of people they are and how to communicate with them.
- What gender do they identify with?
- What’s their age group?
- Where do they live?
- What stage of life are they in?
- Are they in a relationship or single?
- Do they have children living with them full-time or part-time?
- What’s the highest level of education they have completed?
- What’s their occupation?
- Where do they work?
- How much do they earn and how much of that do they spend?
Finding their pain points
Identifying your customers’ pain points will give you a lot of information about them as well as pinpointing the sales barriers you will need to overcome to make sales, and the problem you have the potential to solve.
- What are their core values?
- What’s important to them?
- What are their needs?
- What are their concerns?
- What makes them frustrated?
- What do they want and not want from your business?
- What do they appreciate and not appreciate?
- What are their challenges, barriers to engaging with you?
- Are they time-poor/money-poor, time-poor/money-rich, time-rich/money-poor or time-rich/money rich?
- Are they most focused on price, purpose or value?
- Do they lead or follow?
- Do they display caution or take risks?
Making that connection
Now you’re at the point where you can identify the ways to actually reach out and make contact with your customers. These questions will help to determine what to use in your marketing campaigns.
- Who do they hang out with?
- Where do they hang out?
- Who do they look up to and whose opinion do they respect?
- Who has influence on their purchasing decision?
- What are their interests and hobbies?
- What do they read – blogs, websites, newspapers, magazines, books?
- What YouTube channels, radio and television do they pay attention to?
- What events do they attend?
- Where do they go?
- What social media do they use and which influencers do they engage with?
- What brands do they use and which are they loyal to?
With the answers to these questions your start-up is well on its way to establishing your buyer personas and then the best way to market to them. For more information on digital marketing for start-ups, contact the team at Website Design Centre.
