Whether you’ve been in business for a while or you’re a start-up learning the secrets to finding and keeping customers is paramount if you want to stay in business for any profitable length of time.
So, what are today’s secrets to attracting, connecting with, growing and keeping customers?
- Keep it simple and focused
When building your website ensure that each page has a single, clear purpose and focused message. Add a definite call to action and make sure that your website works seamlessly across all devices. Keep contact form simple and straightforward – ask for only the basic information and then use customer engagement to build the relationship further.
- Make customer engagement part of your process and culture
Consistently analysing your engagement on how your customers use your website, social media and shopping cart, as well as encouraging customer feedback and reviews will ensure customers feel comfortable in doing business with you.
- Make personal connections
Despite being well and truly in the digital age, customers still crave the personal touch, the connection, the sense of being more than just a number or credit card details. Have you achieve this personal connection will be determined by the size and nature of your business but think along the lines of a personal thank-you with an order or when a large project is completed, queries and/or complaints dealt with in person (by phone or email) rather than from a generic person or email account. Encouraging and responding to user generated content can also serve to strengthen personal connections.
- Choose the best social media platform
Test out the social media channel you feel are best suited to your target audience. Once you determine the best one that work for your brand, focus your resources on that platform.
- Find the right influencers for your business
The right influencer for your business isn’t necessarily a celebrity, model or even a blogger with a million followers. The right influencer is one that has the right trust and connection with their audience. They must fit with your brand, be inspirational, be trusted, and, most importantly, have genuine engagement in the market that you market to. Understand what you are selling and who your customers trust to recommend that to them.
Attracting and retaining the right customers can be a tricky business but with the right secrets up your sleeve you’re on your way to getting it right. To learn more about how to market to keep your customers contact the team at Website Design Centre today.
