You start a business to make money! But what if you could not only make profit but, always stand for something, have purpose? No longer do the two need to mutually exclusive; you can have both in your business and they can even work together and support each other.
Have meaning
Being in business today is exciting; there’s never been a better time to create new things, to learn and to collaborate. You have the opportunity to build a meaningful business that can make the world a better place and it’s exactly what consumers are seeking too. To bring meaning into your business you need to understand the human factors at the heart of your enterprise. You need to understand and work around the ‘why’.
Forge a new path
Throw away the ‘if it ain’t broke, don’t fix it’ motto and seek to inspire new thinking, solve problems and collaborate with others who aim to change the world. Focus only on relevant, meaningful practices and forming connections between real people.
Embrace diversity
Strong values and moral consciousness can influence your business (and your profit) in a positive way. Consider the stereotypes that may be hindering your growth and how you could change your organisation’s thinking and the way you do business.
Think about these as examples and how they could change who, what, when, where and why you sell:
- People come in all shapes and sizes
- Australians come from all parts of the world
- Strong does not just describe men
- Pink is not a girl colour
- Making jokes about age, body shape, gender, sexuality or ethnicity is not cool
- Selling more things is not a meaningful measure of your business’ success
- Not all boys grow up to be ‘blokes’
- Not all girls aspire to be a ‘princess’
Treat your team well
Treat your staff, your team, your collaborators, your sub-contractors as you would treat a paying customer. They are potentially your biggest cheer squad, your most loyal ambassadors. Treating them with respect and dignity will reap rewards for the bottom line and the morale of your business.
To maintain your balance of purpose and profit you need to constantly evaluate your values, mission and plan to ensure you remain on track. Customers, clients, consumers, whatever you call them, will seek out a way to deal with businesses that stand for something. They want to spend their money with organisation with which they share similar values and communicate purpose.
So how can you balance profit and purpose? Once you have that sorted, how do you communicate those messages with the world? Learn more on marketing your message contact the team at Website Design Centre today.
