The number of people accessing the Internet on mobile devices has outstripped expectations over the past few years! We know that to maintain our relevance our websites need to be mobile responsive but we shouldn’t lean too far to one side and forget about the desktop users.

Being the hub of your digital/online presence, your website really needs to work for you, your brand and your business. In order to do this it needs to continue to be relevant to your target audience and their expectations and obviously it needs to rank well on a consistent basis.

One of the stalwarts of digital marketing, email campaigns are still achieving results – often results better than those newer mediums. Often put on the back-burner, often an afterthought, email marketing campaigns remain one of the most cost effective marketing tools and one of the best ways of reaching prospective customers.

If you run a business fan page on Facebook (and operate out of Australia) you may have noticed a new addition to your page which is quite exciting. Finally rolled out here is the CTA (Call-to-Action) button. Why is this exciting?

 
The CTA button will allow you to create a button right on your Facebook cover photo so you can direct people to the next action you’d let them to take.

There’s lots of advice around about how to build a better brand – have a fantastic, user-friendly website, engage on social media platforms, provide regular, relevant content, know your target audience and connect with them where they hang out – and while all of that is true, the one number thing you need to do is…

Depending on your target audience, the answer for most small businesses in today’s marketplace is a resounding – yes! If you target audience includes Gen Z (born 1995-2010), Gen Y (born 1980-1994), Gen X (born 1965-1979) or even, to an increasing extent, Baby Boomers (born 1946-1964) – this is how they engage and connect, search for products and services, get answers to questions, review and recommend and receive recommendations.

Social Media is now more than just a way for friends and family to keep in touch – it’s a digital marketing platform that if you don’t utilise will just leave your business behind. And if you’re not on social media, you can be sure that your competitors are.

Understandably there is a lot of confusion surrounding exactly what a landing page is, particularly in comparison to other pages on your website.

 
The common misconception is the a landing page is any page that a reader ‘lands’ on – wrong. Any page on the internet that you might land on is a web page. A landing page is any page on the internet that you might land on that has been specifically designed to capture a visitor’s information through a form or sign up process OR specifically designed with conversion in mind. So – all landing pages are web pages but not all web pages are landing pages.

2015 is here and it’s time to takes some steps to ensure that we’re really going to connect with our audience and see some ROI on our social media efforts throughout the new year. Website Design Centre proudly presents the 7 steps to improving your social media in 2015. If your business isn’t using social media yet, there’s no better time to start.