Understandably there is a lot of confusion surrounding exactly what a landing page is, particularly in comparison to other pages on your website.
The common misconception is the a landing page is any page that a reader ‘lands’ on – wrong. Any page on the internet that you might land on is a web page. A landing page is any page on the internet that you might land on that has been specifically designed to capture a visitor’s information through a form or sign up process OR specifically designed with conversion in mind. So – all landing pages are web pages but not all web pages are landing pages.
Why do you need them?
Typically designed around a particular keyword or keyword phrase, a landing page is more likely the generate results in a search engine – from there the aim is to provide information on that keyword/phrase and then directly capture information or ‘force’ a conversion – be that a sale, sign up to a database, or contact you.
Landing pages will help drive traffic to your website and generate conversions. Your landing pages should be focused on a single, primary action you want your ‘landers’ to do – sign up for your newsletter, buy that product, call you, download your ebook, etc.
Ideally you will have a landing page for each of the keywords/phrases relevant to your business, your services and your products.
The basics of a landing page:
• Provides around 500 words or information on the keyword/phrase and/or the business
• Can include a form for database sign-up or download of an ebook or similar
• Should include strong CTAs (calls to action) which outline the action you want the reader to take
• A landing page can include relevant, correctly tagged images that will aid search engine results
If you require help to create landing pages specific to your keywords (or if you need to determine the best keywords/phrases for your website) contact the team at Website Design Centre. We provide a range of website design and development services, SEO services and content marketing services that will have your landing pages up and running (and converting) in no time.
