There’s no denying – retail stores are closing, store sales are in freefall so where are all the customers? People haven’t stopped spending they are just spending online. And it’s across all industries. The top categories for online sales in 2014 were:

While the heading and the term ‘dark social’ may sound ominous it isn’t a bad as it sounds. It is something you need to be aware if you’re interested in accurately tracking the traffic to your website and your online published content.

2015 has arrived and presents a fantastic opportunity to assess current digital marketing efforts, determine what’s working and what isn’t and make a plan for the new year. With this in mind, Website Design Centre has collated a comprehensive list of what you need to know about digital marketing into 2015.

You’ve worked hard to establish your brand and your organisation’s reputation but there may be things you are doing, or not doing, that are undoing all your good deeds. We have put together the top 5 things that may be harming your brand and affecting your sales.

Often when we try to explain the importance of local SEO and how it all works – links, rankings, algorithms, citations, social reach, keywords- we see people drifting off, their eyes glaze over and we understand it’s not the most exciting topic in the world, but if you’re a small business you do need to pay attention to this.

Just one thing – the roll out of the Pidgeon Google update since July 2014 has changed the local SEO game –even if you have been ranking well, that might be able to change, particularly for businesses located within a metropolitan area. Now we’ll make easy, all using simple maths.

Just as in the offline world, online – first impressions count so it’s important that you make a good one. Just as importantly is that the online presence you project is consistent – in style, tone, branding and customer service.

From your website, email signatures, online brochures to social media platforms, your online offering needs to offer a cohesion image to your audience – these are both your suppliers, your staff, your customers and your potential customers, staff and suppliers.

Getting readers to your website is just the first step; now you need to keep them there. The longer someone spends on your site the more likely they are to engage and convert into a paying customer but do you understand why people may be clicking off your website?

While SEO works to get people to land on your website, from there it’s the website’s job to get them to navigate through the pages, read blog posts, and complete a form (request a quote, contact us etc).