If you run a business fan page on Facebook (and operate out of Australia) you may have noticed a new addition to your page which is quite exciting. Finally rolled out here is the CTA (Call-to-Action) button. Why is this exciting?
The CTA button will allow you to create a button right on your Facebook cover photo so you can direct people to the next action you’d let them to take.
As you can see from the screen-shot above the new feature allows you to:
• Shop Now
• Book Now
• Contact Us
• Use App
• Play Game
• Sign Up
• Watch Video
From there you can add your website URL, video link or app link to get your visitors exactly where you’d like them to be. This feature can aid in directing traffic to your website or converting directly to sales and bookings. While your business website remains the hub of your online presence, the Facebook Call-to-action will ensure another way that customers can take action, engage and connect with your brand and your business.
Initial testing of the Call-to-action feature has shown some fantastic results. “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
Learn more here (link to https://www.facebook.com/business/news/call-to-action-button )
Contact your social media manager today to discuss creating your Facebook Call-to-action. If you need help in managing your business’ social media platforms, including Facebook, contact the Website Design Centre team today.
