03 Apr 2016
Website Design

It still surprises us that almost half of small businesses still don’t have a website considering the necessity they are for businesses of all sizes in today’s market. With so many design options and themes it can be difficult to know how to stand out. Looking beyond layout and colour schemes there are 50 things that small business websites must have in order to be successful.

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27 Mar 2016
Facebook

It’s not a big secret that reaching fans on our Facebook business pages is touch and likely to get tougher, thanks to the Facebook algorithm. But there are four fantastic reasons while you still need to have a Facebook page for your business.

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20 Mar 2016
Update Website

These days, one of the first things people do when they set up a new business is to also set up a website – fantastic! But then they ignore it and before you know it you have a business website that is outdated, obsolete and quite possibly actually harming your digital efforts. So why do people hate updating their websites when it’s so critical to online success in today’s market?

 

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13 Mar 2016
Pay Per Click

Following on from our previous post  about starting out with testing your digital ads, we now get into the more specific checklists for conducting A/B testing (and/or multivariate testing) for landing pages, Pay-Per-Click ads, display ads and social media ads.

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06 Mar 2016
A B Testing

Testing is an extremely important part of creating a digital advertising campaign that works. Utilising various testing methods helps you to determine what’s working and what’s not. This, in turn, makes it easier to optimise your adverts for better Return on Investment (ROI).

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28 Feb 2016
Who Are Your Customers

Every start-up needs to start with clear communication across the board; from your website content, to your social media posting, blog posts and marketing material. Getting to know your start-up’s customers needs to start with some questions. The answers to these questions will help you to create your buyer personas and from there your message and the way to communicate with them.

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21 Feb 2016
Client and Business Man

Whether you’ve been in business for a while or you’re a start-up learning the secrets to finding and keeping customers is paramount if you want to stay in business for any profitable length of time.

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14 Feb 2016
Business Balance

You start a business to make money! But what if you could not only make profit but, always stand for something, have purpose? No longer do the two need to mutually exclusive; you can have both in your business and they can even work together and support each other.

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07 Feb 2016
Website Designer Developer

Many people use the terms ‘web designer’ and ‘web developer’ interchangeably but they really do have two different meanings and responsibilities. If you’re looking for someone to build or revamp your website then you really need to know the difference.

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31 Jan 2016
SEO Strategy

2016 will see businesses increasing investment in content creation but in order to leverage this they will also need to invest time and effort into understanding SEO in 2016.

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