Previously we have discussed the importance of improving conversion rates and how to calculate your current rate but now we turn to the next bit; how to actually optimise your conversion rate…
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There’s a reason that email marketing is still the foremost form of digital marketing; getting access to someone’s email address and their inbox is like your customers and potential customers inviting you into their home for a coffee and a chance to talk to them directly about what your business has to offer. This trust needs to be respected. And to make it really work for your business one of the most important aspect to get right is the very first thing they’ll see; the email headline/subject line.
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When you have a business website the optimal way to increase the number of email subscribers is easy…use email sign-up forms on your website and use more of them.
While, of course, you can overdo it often having more options for sign-up is the best way to go. You need to ensure that becoming a subscriber is easy and extremely visible to your visitors.
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Following on from last time, if a customer is presented with informative content about a product once they have already past the research stage and made a purchasing decision, you aren’t doing context marketing. If your business’ content isn’t in the right place at the right time with the right content, the customer may decide your brand isn’t the right fit after all.
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Context marketing just won’t work for your business/brand unless you utilise systems and data to automatically tailor each step of each customer’s experience; from the very beginning right through to the purchase process. This requires a 360 degree view of your customers and, more often than not, will involve people from all parts of your business.
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Search Engines provide a very large proportion of web traffic. We help you to rise up the rankings and drive high quality traffic straight to your website.
Pay Per Click marketing can be a very cost-effective means of promotion since you are directly targeting people interested in your products or services.
Build your website traffic and increase sales through social media sites such as Facebook, Twitter, LinkedIn and G+
Email Marketing is among the most cost effective marketing methods available. Specifically target messages, offers, promotions and track results.
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Microsoft Office is the software of choice for most modern offices. It is certainly a good choice but there are many “office” suites out there.
Spreadsheets are a powerful tool for business. They provide a means of crunching large amounts of data with minimum effort.
The decision to implement a database to help your business activity should be based not only on a business need but sound reasons for its use.
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