21 Aug 2016

RSS (Rich Site Summary or Really Simple Syndication) is a way for programs to tap into a website’s content in a fast and easy way. The most commonly found use of RSS feeds is for website readers to subscribe to content via an RSS reader.  The RSS readers essentially collect the RSS feeds from all their favourite sites in just one place.

Read More→

14 Aug 2016
Design Trends

Following on from our last blog, we continue to explore the website design trends you should reconsider before implementing.

Read More→

07 Aug 2016
Design Trends

Like clothes, hair styles and makeup, website design trends come and go. While some trends are determined by necessity such as Google algorithm updates, others are just general shifts. Think carefully before blindly following the latest website design trends…it may not be right for your target audience, your brand or your business. Websites that are built purely on the latest trends will very quickly date and the need to update and redesign will arrive very fast, leading to a larger investment over time, in effort, money and time.

Read More→

31 Jul 2016
Subscribe

Firstly, why would you want to build an email list? Well, it makes good business sense. For the last ten years, email marketing has generated the highest ROI. In fact, for every dollar spend it generated $38 in ROI. In 2015 a study found that one in five businesses that use email marketing achieved an ROI of 70:1.

Read More→

24 Jul 2016
Webiste on Devices

While we all agree that you must have a website in order to be noticed in today’s market, if you do it wrong then you are still not going to succeed online. Here’s the 4 things that you need to sort ASAP on your website. If not, you’re behind the ball before the game has even kicked off.

Read More→

17 Jul 2016
Laptop Computer

To be a great web designer they need emotional intelligence (EI or EQ) – it’s as simple as that. But, why would you want your web designer to be emotional?

 

Let’s start at the beginning…what is emotional intelligence? It’s the ability for your web designer to successfully manage relationships and understand emotional information.  According to New York Times bestselling author Dr Daniel Goleman, EI is characterised by:

Read More→

10 Jul 2016
Laptop

And yet again the team at Facebook have tweaked the News Feed algorithm. What does it mean this time? The change is designed to give posts by Facebook friends additional, higher priority in the News Feeds. This will begin to impact business pages immediately.

 

Read More→

03 Jul 2016
Social Media

Many social media marketers are still holding onto a few dark secrets they don’t like to admit to, but here we bust them wide open.

 

Read More→

26 Jun 2016
Word Blocks

The written word and language are the most integral forms of today’s communication but as the means of communicating change, how can we get our message across quickly and easily? It all comes down to readability – the way both your reader and search engines read your content and understands your message.

 

Read More→

19 Jun 2016
User Experience

While UX (user experience) is an ever expanding discipline, the key concepts (the basics) remain largely the same. These are some of the important aspects that contribute to the user experience of your website and things you need to consider when planning and implementing a UX strategy.

Read More→