When conducting business online, it can be difficult to secure customers. You can get their attention with your content, nurture them with email marketing, all in the hope that they will convert to paying customers. And it can be more difficult if you are trying to market online to many different demographics. A 50+ year old potential customer who is not familiar with digital marketing will always respond differently to a Facebook advert than a 20+ year old who has grown up with and is extremely familiar with digital marketing tactics. So, when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process.
First up we will consider how to market to the Baby Boomers.
Read More→