30 Oct 2016

Getting constructive feedback, reviews and testimonials from your clients and customers is one of the most important things you can do to get more clients the next time around.

There are two huge reasons you need reviews, feedback and testimonials:

Read More→

23 Oct 2016

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 6 digital marketing trends to take notice of – we covered the first four in our Part 1 and Part 2 blog posts. Here’s the last two for your consideration:

Read More→

16 Oct 2016

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 7 digital marketing trends to take notice of – we covered the first three in our Part 1 bog post. Here’s the next two for your consideration:

Read More→

09 Oct 2016

Competing online is a challenge, but by harnessing some of the top digital marketing trends you can be that much more confident of success. We’ve identified the top 6 digital marketing trends to take notice of. Here’s the first two for your consideration:

Read More→

01 Oct 2016

From the 10th January 2017 Google will begin to penalise the rankings of mobile websites that have ‘intrusive interstitials’ or pop-up ads or email capture lightboxes to most of us.

In the ongoing effort to create the best mobile experience for uses Google will implement two upcoming changes to mobile search results to make finding content easier for users. While the pop ups are not mentioned straight up it is an important change to be aware of.

Read More→

25 Sep 2016

If you have a WordPress website and use it regularly then you probably have a good idea of how everything works. But it does take a little digging to access the full suite of WordPress functionality. There’s a whole host of hidden WordPress features that, once uncovered, can help you get the most from your CMS.  Having already covered 1 -10, here is the 11-20 hidden features we like our clients to know all about:

Read More→

18 Sep 2016

If you have a WordPress website and use it regularly then you probably have a good idea of how everything works. But it does take a little digging to access the full suite of WordPress functionality. There’s a whole host of hidden WordPress features that, once uncovered, can help you get the most from your CMS.

Here is the 1-10 of the 20 hidden features we like our clients to know all about:

Read More→

11 Sep 2016

We have previously discussed that when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process. We have already talked about marketing online to Baby Boomers and Generation X but now we will consider how to market to the Millennials.

Read More→

04 Sep 2016

As we discussed last time, when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process. Last blog post we talked about marketing online to Baby Boomers but now we will consider how to market to Generation X.

Read More→

28 Aug 2016

When conducting business online, it can be difficult to secure customers. You can get their attention with your content, nurture them with email marketing, all in the hope that they will convert to paying customers. And it can be more difficult if you are trying to market online to many different demographics. A 50+ year old potential customer who is not familiar with digital marketing will always respond differently to a Facebook advert than a 20+ year old who has grown up with and is extremely familiar with digital marketing tactics. So, when creating your online marketing strategy it is essential to consider the generation you are marketing to and how they undertake the purchasing process.

First up we will consider how to market to the Baby Boomers.

Read More→