While it may be tempting to market to everyone with your website design, content and social media in order to increase your sales, generalising can actually limit your ability to build relationships and gain a long term following, even reduce the amount of website traffic you receive in the first place. By finding your business’ niche and targeting your website specifically to their needs and wants you will find it easier to define your market, attract the right customers and increase conversions.
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eCommerce and social media have traditionally been kept separate. Social media was useful to promote a website, product or service but it just often didn’t amount to sales and conversions. In 2013 only 1.55% of all traffic to the top eCommerce sites came from social media platforms. But things are changing.
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Humans are complex, emotional creatures known to often make decisions based on impulse, instinct and reflex. This makes understanding how people interpret information and data, make purchasing decisions and take actions extremely important when designing websites. More specifically, understanding the psychology of numbers is very useful for brands and businesses, particularly those running eCommerce sites, tracking apps and software or any business where numerical information is fundamental to the customers’ product experience and their decision-making process.
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As 2015 draws to a close we begin to look toward the trends predicted for digital in 2016. In spite of the advances in technology and digital devices, consumerism is, and always will be, about people and their fundamental wants and needs. Determining the best ways to service these fundamental wants and needs will be the way to help your business succeed in the digital sphere.
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Responsive Web Design from $997
View the 8 easy step design process to your website launch, unlimited design revisions and technical support. Take your business to the next level.
Discover your Competitive Advantage with our empowering Website Design solutions. Designed for what matters most to Successful Business Owners.
Get your business noticed on the world wide web, turning that attention into a larger audience with wider reach as well as increased sales and leads.
Search Engines provide a very large proportion of web traffic. We help you to rise up the rankings and drive high quality traffic straight to your website.
Pay Per Click marketing can be a very cost-effective means of promotion since you are directly targeting people interested in your products or services.
Build your website traffic and increase sales through social media sites such as Facebook, Twitter, LinkedIn and G+
Email Marketing is among the most cost effective marketing methods available. Specifically target messages, offers, promotions and track results.
Achieve the balance between content that is engaging and informative, as well as targeted content that is highly optimised for search.
We provide quality Australian Website Cloud Hosting and support exclusively to our Website Design Clients.
We provide one FREE domain name registration with our Website Design packages. You can also register and protect additional domains.
Microsoft Office is the software of choice for most modern offices. It is certainly a good choice but there are many “office” suites out there.
Spreadsheets are a powerful tool for business. They provide a means of crunching large amounts of data with minimum effort.
The decision to implement a database to help your business activity should be based not only on a business need but sound reasons for its use.
View our Website Design portfolio and eCommerce Design portfolio online.
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