Last year saw images on websites come into their own; they were bigger and bolder and in pride of place on home page banners. While 2016 won’t see their power diminish, there are a few trends on the horizon.
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24 Jan 2016
17 Jan 2016
10 Jan 2016
03 Jan 2016
Landing pages can be the make or break of many digital marketing campaigns so not only is important to get them right, it’s important to stay on top of the trends so they convert for your business.
68% of B2B businesses use landing pages to get new sales leads for future conversions (MarketingSherpa) and their popularity is only set to continue to rise during 2016.
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27 Dec 2015
So you’ve decided that the design of your website is in order– maybe your business has outgrown the current website? Maybe it just isn’t right? Regardless, if you are looking to redesign your website there are things you must consider before you sign off on any design mock ups.
Firstly you need to understand the difference in the roles of a website designer and a website developer. A website designer is the person or team like an architect on a building development project. They design the look and feel of the site, keeping the structure in mind. A website developer is like a builder in this scenario – they are the one that ensures the structure is solid, to code and works to bring the designers ideas to life. Ideally any team you work with for a website design should have (or are) both a website designer and a website developer.
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20 Dec 2015
Learning how to nurture customers is a little bit involved but with a strategy it is possible to achieve and even have it become part of the everyday business operations and culture. Why should you bother with a strategy for effective customer nurturing? According to The Annuitas Group, nurtured customers make 47% larger purchases than non-nurtured customers.
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13 Dec 2015
As a business today you have few tools more powerful than customer written, online reviews. Just consider this:
- 88% of people read or use review to determine the quality of a local business
- 93% check reviews before shopping and dining
- 85% read up to 10 different reviews while researching a purchase
- 88% of people trust an online review as much as a personal recommendation (this makes it the overwhelmingly most trusted form of advertising by consumers)
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06 Dec 2015
Consumers today hold all the power regardless of whether you sell via a bricks and mortar business or online, regardless of selling local or international, regardless of selling B2C or B2B. Your business, your brand has just one chance to attract loyalty and gain a following; it all comes down to having a first class digital experience.
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29 Nov 2015
A static website or even a website that is once created and left alone, will no longer fulfil the needs of your readers. Your website needs to be updated on a regular basis in order to remain current, engaging and in line with your target audience’s expectations. Here we discuss some of the current website trends that are growing in popularity:
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22 Nov 2015
Gone are the days when you have to drive down to a store to buy a product. Gone are the days when you have to pick up and read through a printed catalogue, call a business, wait on hold, all before being able to talk to a sales rep and order a product.
Today is the day of tablets and smartphones. Today is the day of ecommerce, shopping cart software and mcommerce.
Even this is changing at a rapid rate. Here are the online selling trends beyond 2015:
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