The main benefit of businesses using social media is to establish and reinforce a sense of trust and credibility with your target audience. When they find your product or service useful, when they trust you then they will buy from you.
Using these four simple steps you too can create and implement a social media strategy that will achieve real results for your business, regardless of your size, location, structure or products and service you offer.
Attract your audience
To get started you need to find your target audience and this can be achieved in many of organic and paid ways:
- Ensure you have website widgets that lead directly to your social media pages
- Launch a paid advertising campaign on the best platforms that appeal to your tribe
- Statistically, the more people, businesses and brands you follow, the more will follow you
- Always use high-traffic hashtags but ensure they are relevant, and don’t use too many at once
Engage with your audience
The more interaction and engagement you have with your target audience the stronger your connection to them will be. Be relevant and post content that appeals to them whether it’s informative, entertaining or inspiring.
Promote to your audience
Once you have attracted the right people and built a connection with them then you can begin to promote (sell) to them. You can do this by now using your social media platforms to highlight your product or services’ usefulness. Think reviews, case studies, benefits, testimonials. Advertise your content, offer special deals. You can use direct response adverts, special offers or even promotional blogs.
Note: if your business involves a long sales cycle considering implementing additional marketing to stay front of mind during the process such as email and content marketing.
Increase your audience’s conversions
Even when you have a loyal following there can still be a final hurdle to overcome – turning followers into conversions. Only 5% of website visitors will convert on their first visit to your website. Consider implementing some retargeting campaigns at this point – Google Display, Custom Audiences on Facebook and Retargeting Tags on Twitter are a few worth checking out to close that sale, make that conversion.
To learn more about creating and implementing a social media strategy that will help you to attract, engage, promote and increase your website traffic and conversions contact the team at Website Design Centre.
