New technologies allow for people to develop extremely complex online presences however the guidance of a web designer is still crucial. While we offer the top tips on choosing a website template it is always advisable to seek expert advice.
What is a website template?
A website template is a structure that needs only small customisations such as personalisation and after finishing these changes can be uploaded and sent live. Premade websites are typically around 80% complete and only require the replacement of default images and text.
1. Work out exactly what kind of website you need
It’s a mistake to ignore the specific peculiarities of a website. A business website must impress, emanate trust and safety. An eCommerce site should focus on the products for sale, have high quality images and call-to-action buttons should be easy to find. Choose a template that provides the type of website you need.
2.Select the template you need not just what you like
Avoid temptation to select a website template based solely on your personal taste. Develop a list of your users’ expectations and look for templates that meet those expectations. Use your head not your heart.
3.Choose a template that is customisable and flexible
Choosing a template that has the ability to be fully customised and is technically flexible will allow a certain amount of freedom to grow your website and personalise it so it doesn’t seem like everyone else’s website.
4.Think long term
While many website are created for non-business activities or even just for fun, if you are creating a website to launch or grow a business then you must select a template with a long term approach. Choose a template that suits your overall situation – the products and services you sell today and plan to in the future, your ability to integrate additional content, and your options in adding new pages.
5.Don’t rush and don’t be afraid to spend money
A free template is attractive because it’s free but in many cases they have serious downsides such as a lack of support, limited functionality and poor technical quality. Alternatively more money doesn’t necessarily mean better quality either. Choose a template that works best for your business or better yet, work with a web designer to create the website design that best supports your digital goals.
To discuss your website design and development plans contact the team at Website Design Centre. We also offer website hosting and can arrange for you to select and personalise a WordPress template to works.
