As 2015 draws to a close we begin to look toward the trends predicted for digital in 2016. In spite of the advances in technology and digital devices, consumerism is, and always will be, about people and their fundamental wants and needs. Determining the best ways to service these fundamental wants and needs will be the way to help your business succeed in the digital sphere.
Digital Discipline
Telling people to just log off in order to gain a better online/offline balance just isn’t going to work. Switching off completely, even for a few days, is not really an option today so by offering an alternative, a digital discipline, then you will fulfil a need. Digital discipline offerings help consumers build healthier relationships.
Discovery Directory
New directories and platforms will help consumers to navigate the market. From online local tradespeople, social media sellers and more, discovery directories will allow for better decisions with minimum effort.
All On Messaging
Messaging platforms will become a way to make daily life easier. Moving beyond the channels of shopping and content, all on messaging will offer more – lifestyle solutions, provide financial services, solving social issues, and make life better for both the individual and the community.
Bottom of the Pyramid (BOP)
Consumers at the bottom of the pyramid should not be underestimated; while they may not have as much access through digital devices, they make up for that in time – they statistically spend more time on the internet than other groups. And their expectations around technology are rapidly changing – they want to solve shared problems, make people safer and improve their quality of life.
Aiming to implement all of these 2016 digital trends is not perfect; you need to find the trend and strategy that will connect best with your target audience and your business.
7.210 Billion People in the world
3.010 Billion Active Internet Users
3.649 Billion Unique Mobile Users
2.078 Billion Active Social Media Accounts
We are Social – January 2015
Use the remainder of 2015 to determine your digital strategies for 2016 and the best ways you can leverage these digital trends to help your business to succeed. For more information or to discuss your website, SEO, social media plans for 2016 just contact the team at Website Design Centre.
