Depending on your target audience, the answer for most small businesses in today’s marketplace is a resounding – yes! If you target audience includes Gen Z (born 1995-2010), Gen Y (born 1980-1994), Gen X (born 1965-1979) or even, to an increasing extent, Baby Boomers (born 1946-1964) – this is how they engage and connect, search for products and services, get answers to questions, review and recommend and receive recommendations.

Social Media is now more than just a way for friends and family to keep in touch – it’s a digital marketing platform that if you don’t utilise will just leave your business behind. And if you’re not on social media, you can be sure that your competitors are.

Understandably there is a lot of confusion surrounding exactly what a landing page is, particularly in comparison to other pages on your website.

 
The common misconception is the a landing page is any page that a reader ‘lands’ on – wrong. Any page on the internet that you might land on is a web page. A landing page is any page on the internet that you might land on that has been specifically designed to capture a visitor’s information through a form or sign up process OR specifically designed with conversion in mind. So – all landing pages are web pages but not all web pages are landing pages.

2015 is here and it’s time to takes some steps to ensure that we’re really going to connect with our audience and see some ROI on our social media efforts throughout the new year. Website Design Centre proudly presents the 7 steps to improving your social media in 2015. If your business isn’t using social media yet, there’s no better time to start.

There’s no denying – retail stores are closing, store sales are in freefall so where are all the customers? People haven’t stopped spending they are just spending online. And it’s across all industries. The top categories for online sales in 2014 were:

While the heading and the term ‘dark social’ may sound ominous it isn’t a bad as it sounds. It is something you need to be aware if you’re interested in accurately tracking the traffic to your website and your online published content.

2015 has arrived and presents a fantastic opportunity to assess current digital marketing efforts, determine what’s working and what isn’t and make a plan for the new year. With this in mind, Website Design Centre has collated a comprehensive list of what you need to know about digital marketing into 2015.

You’ve worked hard to establish your brand and your organisation’s reputation but there may be things you are doing, or not doing, that are undoing all your good deeds. We have put together the top 5 things that may be harming your brand and affecting your sales.

Often when we try to explain the importance of local SEO and how it all works – links, rankings, algorithms, citations, social reach, keywords- we see people drifting off, their eyes glaze over and we understand it’s not the most exciting topic in the world, but if you’re a small business you do need to pay attention to this.

Just one thing – the roll out of the Pidgeon Google update since July 2014 has changed the local SEO game –even if you have been ranking well, that might be able to change, particularly for businesses located within a metropolitan area. Now we’ll make easy, all using simple maths.