28 Jun 2015
Domain Names

This is an important one to get right – it’s how people will find you online! Use our top tips to make sure that you avoid costly mistakes while getting the best possible domain name to suit your business, market and audience.

 

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21 Jun 2015
Customer Loyalty

The uptake of online shopping, social media and contacting businesses via their website has meant that many of today’s business is conducted without the personal interaction of years gone by, but that doesn’t mean your business should disregard the need for having a human touch. 

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14 Jun 2015
Web Design Professional Woman

Consider this – 48% of visitors use the design of your website to determine whether or not your entire business is credible. That’s huge. And then this – accordingly to a study by IronPaper, 94% of visitors leave poorly designed sites without engaging or converting.

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07 Jun 2015
Content Repurposing

Magnetising content is content that will draw in readers and potential customers, converting them not only into sales but into repeat clients and brand ambassadors (those that will refer others to you, sing your praises and share your content, increasing your reach and traffic). 

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31 May 2015
Website Strategy Marketing

Starting out with your business online can appear overwhelming – what to do, when to do it and what if you don’t have the time and resources to do it all at once. 

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24 May 2015
Context Web Design

It may seem like a big call to be making predictions about website design in 20 years’ time, particularly considering how fast technology and trends seem to be evolving, but let us explain.

 

While a new technology or trend may be heralded as the ‘next big thing’ – the truth is a little less exciting. All of today’s ‘big things’ have taken 20-30 years to get here and become the norm. Our predictions for the next 20 years are based on a well-established pattern of technological adoption and innovation. Basically they are current breakthroughs that are yet to become mainstream on a large scale. 

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17 May 2015
Baby Boomers

As Australia’s largest demographic, the Baby Boomers (born 1946-1964), present a unique challenge for businesses and owners of websites. Because of a high post-WWII birth rate and immigration this generation now represent around a quarter of our entire population. They are wealthier than the younger generations, still utilise print media and the radio and yet are taking up social media at amazing rates – they are a generation not to be overlooked and not to be dismissed out of hand.

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10 May 2015
Big Data Content

In an age where technology can help us get our message to the right person, for a product or service they may want, on a device they are currently using, and that data be measurable, it all still comes down to the quality of the message.

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03 May 2015
Honest and Authentic

While it might seem like redundant advice – be honest and authentic in business – it seems that in the race to outdo competitors, remain competitive and get more sales, when marketing to audiences, some businesses have lost sight of this but beware – the customers aren’t fooled. 

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26 Apr 2015
Mobile Laptop Ipad

In case you happened to miss it – this week Google rolled out their latest update and it’s focused squarely on mobile friendly sites.

 

First thing you should do is – not panic. Words like Mobilegeddon are doing the rounds but it doesn’t have to be as frightening as it sounds. 

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