Consider this – 48% of visitors use the design of your website to determine whether or not your entire business is credible. That’s huge. And then this – accordingly to a study by IronPaper, 94% of visitors leave poorly designed sites without engaging or converting.
If the design of your site is not professional, eye-catching, engaging and personable you will have no time in which to convince visitors to stay, let alone buy from you.
And it’s not just the websites of your industry competitors that you need to out-design – it’s also those that sell and connect using only sites such as Facebook, Twitter, Vimeo, Instagram, Pinterest and YouTube.
‘Design is no longer optional; it is required for success…In today’s design-minded culture, your product can be easily disrupted or ignored without a thoughtful design’ – Chuck Longanecker, CEO Digital Telepathy.
If you don’t think you can afford to invest in website design, the real question should be; can you afford not to. Neil Patel, co-founder of CrazyEgg invested $20, 000 in the design and development of his website and the return was a 21% increase in sales from the site. He made back that investment in under a month.
So a few points to consider for the design of your website:
- Over 62% of businesses with responsive site achieve an increase in sales (EConsultancy)
- List-style blogs get read more frequently
- CSS3 animations bring otherwise static pages to life
- Bright colours increase brand recognition by 80% (Rare Form New Media)
- One-page themes are gaining in popularity
- Sticky navigation menus are here to stay
- Full-width page sections display your information beautifully and clearly
- And a full=page or full-width feature image on at least your home page creates a significant impact
If your business needs a website or your old website needs a refresh you must invest time and money into the design process – 90% of the buying decision is influenced by design and usability. This is not an area of your business you can afford not to get right.
Contact the team at Website Design Centre to learn more.
