Starting out with your business online can appear overwhelming – what to do, when to do it and what if you don’t have the time and resources to do it all at once.
It all comes down to simply having a strategy – it actually doesn’t need to be overly time consuming or expensive.
There are three basics that will get you started out on the right foot and you can build from there.
- Set up a Facebook business page
Setting up a Facebook business page is free and doesn’t need to be complicated. Upload a professional looking cover photo and profile photo and you have a vehicle through which you can extend your reach and drive traffic to your website.
- Create a Website
A little more complicated – your business website will act as a hub for your online offering and a base you can expand upon. The main points to consider when creating your website are:
- Make sure it is mobile friendly – in today’s market if your website is not mobile friendly you might as well pack up and go home.
- It must be attractive, functional and professional
- It needs to be fast to cope with a large volume of traffic
- It must be sticky – this means that your website needs to be designed and development to encourage visitors to stay on you site – the longer they stay the more likely it is that they will convert into a contact or a sale.
- Set up your SEO
This is where you are best advised to call in a professional as they will be able to offer advice on the best keywords to target for your market, monitor analytics to ensure targets are being met, and to set up, run and maintain Google AdWords campaigns to drive more traffic and garner more business.
If your expertise doesn’t run to social media set up and management, website design and development or SEO techniques then it’s a great idea to engage the services of a company that can help with this in order to get your digital foothold in the market. Contact the team at Website Design Centre to learn more. Helping small business leverage digital and online opportunities is what we do.
