A static website or even a website that is once created and left alone, will no longer fulfil the needs of your readers. Your website needs to be updated on a regular basis in order to remain current, engaging and in line with your target audience’s expectations. Here we discuss some of the current website trends that are growing in popularity:

New technologies allow for people to develop extremely complex online presences however the guidance of a web designer is still crucial. While we offer the top tips on choosing a website template it is always advisable to seek expert advice.

Humans are complex, emotional creatures known to often make decisions based on impulse, instinct and reflex. This makes understanding how people interpret information and data, make purchasing decisions and take actions extremely important when designing websites. More specifically, understanding the psychology of numbers is very useful for brands and businesses, particularly those running eCommerce sites, tracking apps and software or any business where numerical information is fundamental to the customers’ product experience and their decision-making process.

Over 77% of Australians own a smartphone and mobile represents over half of all ecommerce traffic and overall traffic (51%), a figure set to grow. As mobile technology becomes more and more popular in Australia it’s important to ensure that your website is more mobile-friendly.

A question certain to cause great debate amongst website designer, developers and copywriters. And like many great debates, there’s no clear-cut right or wrong answer but we can offer up a few tips to help you decide which works best for your business, which should come first – the design or the copy? 

There’s much more to web design these days than keywords, SEO or even mobile-responsiveness. In order to tap into the psychological drivers of your market and influence their behaviour you need to design your website with a few simple aspects in mind. While it’s not overly difficult to achieve it is imperative that you take it all into consideration before giving your web designer the go ahead. 

Consider this – 48% of visitors use the design of your website to determine whether or not your entire business is credible. That’s huge. And then this – accordingly to a study by IronPaper, 94% of visitors leave poorly designed sites without engaging or converting.

It may seem like a big call to be making predictions about website design in 20 years’ time, particularly considering how fast technology and trends seem to be evolving, but let us explain.

While a new technology or trend may be heralded as the ‘next big thing’ – the truth is a little less exciting. All of today’s ‘big things’ have taken 20-30 years to get here and become the norm. Our predictions for the next 20 years are based on a well-established pattern of technological adoption and innovation. Basically they are current breakthroughs that are yet to become mainstream on a large scale.