Website Learning :: Page 14 :: Website Design Centre

13 Aug 2014

Top Tips for Small Businesses to Drive More Traffic to Websites

by JSL2

Focus on long-tail keywords

Recent updates to the Google algorithm has moved keyword searches in a more organic way. Google now responds well to queries in the form of questions and so long-tail keywords are working.

Work on your headlines and titles

The better the title or headline the more likely it is that your articles or blog posts will grab attention. Ideally titles should be keyword optimised and a maximum of 60 characters – this is what current search engines like best.

Become a member of industry Facebook and LinkedIn groups

Connecting with others in your industry or niche will allow you to position yourself as an expert in the industry while also ensuring you keep up-to-date with what others in the industry are doing.

Categories Website Marketing Support Tips

31 Jul 2014

Small Business Marketing

by JSL2

Small Business Marketing consuming over 20 hours per week

Many small businesses are dedicating 20 hours per week on marketing their business according to a recent survey by Constant Contact. While the effort pays dividends across several metrics, the challenges the time investment poses should not be understated.

There are numerous avenues and channels where small and medium businesses can reach their customers, both traditional offline and online, but it’s the online marketing that is consuming most of time and overwhelming those attempting to market this way.

Categories Website Marketing Support Tips

21 Jul 2014

How a Website Saves your Business Money

by JSL2

Regardless of whether you are a local, national or international business, having a website and conducting even part of your business online will save you (and make you) money.

When your website is online, your business has the ability to trade, or at least be open, 24 hours a day, seven days a week and without the expense of additional wages and utilities. You don’t need to worry about staff having sick days, not turning up on time, taking breaks and lunches or any of the other concerns with having staff working while you aren’t physically present such as theft. Your business website offers a timely, professional, informative and engaging face of your business whenever and wherever customers choose to engage.

Categories Website Design Support Tips

02 Jul 2014

Making the Most of your Online Presence

by JSL2

Once you have organised your business’ website there are many ways you can make the most of your online presence to drive traffic to your site with a view to generating more conversions and sales.

Have a chat with your specialist team members and implement some strategies to increase your traffic.

SEO/Website

Focus on long tail keywords or organic keywords
Optimise existing posts
Demote irrelevant google site links
Make proper use of categories
Start a forum on your website

Categories Website Marketing Support Tips

07 Jun 2014

Sell or Service Local – Market World Wide

by JSL2

Your customers are local to your side of town, your city, your state or maybe even Australia but you’re not looking for sales from Alaska or Argentina so you don’t need to market on the world wide web right? Wrong!

Today’s search engines are designed for local searches and by querying a service with an address, your business shows up with a pushpin in a map and complete contact information all courtesy of Google. And let’s be honest – no one is using the good old Yellow Pages anymore.

Categories Website Design Support Tips, Website Marketing Support Tips

26 May 2014

Maintaining Your Competitive Advantage Online

by JSL2

Having a great looking, fully functional website is just the beginning. To take full advantage of online channels and build your competitive advantage your business needs to take a long term, future thinking approach. While your website and domain are quite rightly the centre of your online presence there is much more your can do to increase your leverage over your competitors.

Categories Website Design Support Tips, Website Marketing Support Tips

13 May 2014

How a Website Cuts the Cost of Doing Business

by JSL2

In both direct and indirect ways, a website reduces costs of doing business – regardless of your business or industry.

Direct savings

Many of these direct savings focus on increasing your business’ ability for automation, productivity and profitability AND they reduce costs for expenses like advertising, sales personnel and other support staff.

Categories Website Design Support Tips

08 May 2014

Why Your Business Needs a Website

by JSL2

There are 25 million businesses online and with each day that number grows. What does this mean for your business? If you are online it means that you have to have systems in place that will work towards getting and keeping a competitive advantage. If you aren’t online – simply put you won’t be found but your competitors will be. In the current marketplace, those without a website and online presence will be left behind.

Categories Website Design Support Tips

15 Apr 2014

Digital Marketing for Start-ups

by JSL2

As a start-up or young business you have probably already realised that a solid marketing plan is at the heart of nearly all of your growth strategy. Regardless of your industry it stands to reason that in today’s marketplace a large proportion of that marketing plan will focus on digital marketing.

Digital Marketing generally takes in the element of web design, user experience, content marketing, SEO and social media and as a start-up or new business more often than not you’ll be considering all of these aspects soon.

Categories Website Design Support Tips, Website Marketing Support Tips

10 Mar 2014

The Importance of Great Content

by JSL2

While the old adage that ‘pictures say a thousand words’ is still true, the power of the written word should not be underestimated, particularly on the internet. Being such an important advertising and communications tool it is imperative that you get your message across correctly. The right content will not only engage with your customers and potential customers but will increase your search rankings and therefore traffic to your site.

Categories Website Development Support Tips, Website Marketing Support Tips