Your customers are local to your side of town, your city, your state or maybe even Australia but you’re not looking for sales from Alaska or Argentina so you don’t need to market on the world wide web right? Wrong!
Today’s search engines are designed for local searches and by querying a service with an address, your business shows up with a pushpin in a map and complete contact information all courtesy of Google. And let’s be honest – no one is using the good old Yellow Pages anymore.
Build a small, mobile responsive, functional website and integrate your website into other advertising and marketing. Your web address should then appear in newspaper adverts, brochures, business cards, invoices – any paper associated with your business – put your business’ website URL on it.
This is called integrated marketing. The website serves as hub to tell the company story, build your brand and establish your business’ unique selling position or USP. All other collaterals, marketing or advertising, point the reader to the website.
Your website will require an initial cash outlay, that’s true but consider it as a front-loaded promotion. Your website, with pushpin in a map, printable directions and an easy-to-contact telephone number, will pay for itself in new business, repeat business and referrals.
Read about our website development packages and prices or contact the team at the Website Design Centre today to get on the www and getting selling your business.
