- Focus on long-tail keywords
Recent updates to the Google algorithm has moved keyword searches in a more organic way. Google now responds well to queries in the form of questions and so long-tail keywords are working.
- Work on your headlines and titles
The better the title or headline the more likely it is that your articles or blog posts will grab attention. Ideally titles should be keyword optimised and a maximum of 60 characters – this is what current search engines like best.
- Become a member of industry Facebook and LinkedIn groups
Connecting with others in your industry or niche will allow you to position yourself as an expert in the industry while also ensuring you keep up-to-date with what others in the industry are doing.
- Respond to blog post comments
Blog posts are now an avenue of customer service so by responding to comments (good and bad) left on blog posts you open up another channel of communication with your customers and potential customers. People will tend to return to the website time and again to gain further information.
- Optimise your existing posts and make proper use of categories
Optimising your posts will ensure that they appear in search engine results and having your blogs categorised will help readers to quickly and easily find the information they are looking for.
- Add text to your post images
Adding text to your post images will increase the chances for your website appearing in search engine results and therefore more traffic to your website.
- Write landmark posts or evergreen content
Landmark posts or evergreen content has numerous benefits to your business and your website:
- Ensures fresh content on your website
- Cements your position as an expert in the industry
- Provides content that is engaging, informative but that has no shelf-life and so remains relevant
- Share blog posts regularly on Facebook and other social media platforms
Sharing links to the blog posts contained on your website via social media platforms will increase the traffic to your site and the possibility for conversions.
- Focus on strategies that are working
If blog posts are driving traffic to your site – stick with it. If Google Adwords is working – stick with it. But the alternate is true also – if something is not working or the ROI just doesn’t add up then you need to consider changing tack.
- Keep an eye on your keywords
Unfortunately many small businesses view keywords as a set and forget exercise but that couldn’t be further from the truth. Your site’s keywords need to be evaluated on an ongoing basis – brainstorm the best words that will drive traffic to your site, talk to your SEOconsultant to ensure the best keywords are optimised on your website and schedule time to look at this aspect at regular intervals.
Bookmark the Website Design Centre website and check in with us next week for more tips on how to drive more traffic to your business’ site.
If you need assistance with your website, landmark or evergreen content, blog posts, SEO advice, Google Adwords or anything else to do with online marketing – contact the WDC team today.
