Are you not achieving the mobile conversion rates you want? Now it’s easy to answer that no one is really achieving the mobile conversions that they want (and that’s true – most are awful) but there are a few simple steps that you can take in order to quickly improve your mobile conversions. If your website developer implements these steps today, you could potentially see improvements tomorrow.
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We now live, play and do business in a digital world and with that comes the importance of our digital profiles – both personal and professional – for ourselves and our businesses.
While it might appear overwhelming and time consuming, setting up and maintaining your digital profiles doesn’t have to be like that. And it’s not something you can brush under the carpet. If your customers can’t find you, learn about you, or contact you via online channels, you might as well not exist in today’s marketplace. If you can’t be found and your competitors can – well you can figure out the result for yourself.
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In today’s online world, your website will ultimately end up as the hub of your business and your digital marketing – all things lead back to here. This is regardless of whether you are an e-Commerce business, a bricks and mortar shop, a restaurant, or a local tradie – there’s no avoiding it – your website will be pivotal to your business – best get it right.
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Having your website designed can get a little overwhelming and you might be tempted to put as much in there as possible but this is when you need to practice a little restraint. Flash animation, background sound and large graphics may not be the best choice, particularly for a professional website. Focus on what’s truly important – a website that is organised so that visitors can easily find what they are looking for so great navigation and internal linking. The images need to be clear and correctly sized and the text easy to read (typically dark text on a light background works best.
When a visitor completes an online query, asks a questions via a social media platform or emails your business they are not just a website visitor, they are a potential customer and need to be treated as such. If a person walked into your bricks and mortar store would you leave them standing, waiting to be served? Of course you wouldn’t – you would ask how you could be of help and answer any questions in a timely manner – the same rules need to apply for those reaching out through online channels.
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While the old adage that ‘pictures say a thousand words’ is still true, the power of the written word should not be underestimated, particularly on the internet. Being such an important advertising and communications tool it is imperative that you get your message across correctly. The right content will not only engage with your customers and potential customers but will increase your search rankings and therefore traffic to your site.
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SEO (Search Engine Optimisation), keyword phrases, metadata and page rankings might sound very confusing but a basic understanding of these terms and their importance is vital. Your website is the best marketing, communication and advertising tool that your business has in today’s market. With that in mind you must understand that you are always in competition with others (sometimes more than usual) on the internet. Search engine marketing will help your website to stay at the top of the rankings and drive more traffic to your page. Follow our simple tips and your website (and therefore your business) will remain more visible and stay at the top of the most popular search engines like Google and Yahoo.
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Once you’ve decided that yes, a website is a marketing and communication asset that your business needs to remain viable, the next step is to engage a Web Developer. Where to start? The choices are overwhelming. Local vs. overseas providers. A one-man band vs. a multinational. All are promising the world and then some – so how do you decide?
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Many small businesses still feel that they don’t need a website. In this technological age that is simply not true. Any business without a website will seem like they have ceased trading. There are many myths surrounding websites and small businesses which can cause many to place the idea squarely in the ‘too hard’ basket. We’d like the chance to look at a few of the more prevalent and cast some light on them.
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View the 8 easy step design process to your website launch, unlimited design revisions and technical support. Take your business to the next level.
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Get your business noticed on the world wide web, turning that attention into a larger audience with wider reach as well as increased sales and leads.
Search Engines provide a very large proportion of web traffic. We help you to rise up the rankings and drive high quality traffic straight to your website.
Pay Per Click marketing can be a very cost-effective means of promotion since you are directly targeting people interested in your products or services.
Build your website traffic and increase sales through social media sites such as Facebook, Twitter, LinkedIn and G+
Email Marketing is among the most cost effective marketing methods available. Specifically target messages, offers, promotions and track results.
Achieve the balance between content that is engaging and informative, as well as targeted content that is highly optimised for search.
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We provide one FREE domain name registration with our Website Design packages. You can also register and protect additional domains.
Microsoft Office is the software of choice for most modern offices. It is certainly a good choice but there are many “office” suites out there.
Spreadsheets are a powerful tool for business. They provide a means of crunching large amounts of data with minimum effort.
The decision to implement a database to help your business activity should be based not only on a business need but sound reasons for its use.
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