Previously we have discussed the importance of improving conversion rates and how to calculate your current rate but now we turn to the next bit; how to actually optimise your conversion rate…
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When you have a business website the optimal way to increase the number of email subscribers is easy…use email sign-up forms on your website and use more of them.
While, of course, you can overdo it often having more options for sign-up is the best way to go. You need to ensure that becoming a subscriber is easy and extremely visible to your visitors.
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20 Mar 2016
These days, one of the first things people do when they set up a new business is to also set up a website – fantastic! But then they ignore it and before you know it you have a business website that is outdated, obsolete and quite possibly actually harming your digital efforts. So why do people hate updating their websites when it’s so critical to online success in today’s market?
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27 Dec 2015
So you’ve decided that the design of your website is in order– maybe your business has outgrown the current website? Maybe it just isn’t right? Regardless, if you are looking to redesign your website there are things you must consider before you sign off on any design mock ups.
Firstly you need to understand the difference in the roles of a website designer and a website developer. A website designer is the person or team like an architect on a building development project. They design the look and feel of the site, keeping the structure in mind. A website developer is like a builder in this scenario – they are the one that ensures the structure is solid, to code and works to bring the designers ideas to life. Ideally any team you work with for a website design should have (or are) both a website designer and a website developer.
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06 Dec 2015
Consumers today hold all the power regardless of whether you sell via a bricks and mortar business or online, regardless of selling local or international, regardless of selling B2C or B2B. Your business, your brand has just one chance to attract loyalty and gain a following; it all comes down to having a first class digital experience.
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22 Nov 2015
Gone are the days when you have to drive down to a store to buy a product. Gone are the days when you have to pick up and read through a printed catalogue, call a business, wait on hold, all before being able to talk to a sales rep and order a product.
Today is the day of tablets and smartphones. Today is the day of ecommerce, shopping cart software and mcommerce.
Even this is changing at a rapid rate. Here are the online selling trends beyond 2015:
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01 Nov 2015
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