To be a great web designer they need emotional intelligence (EI or EQ) – it’s as simple as that. But, why would you want your web designer to be emotional?
Let’s start at the beginning…what is emotional intelligence? It’s the ability for your web designer to successfully manage relationships and understand emotional information. According to New York Times bestselling author Dr Daniel Goleman, EI is characterised by:
Regulation of own – The ability to take responsibility for their actions, manage change and listening to new ideas from members of their team and you, their client.
Awareness of own – The ability to recognise emotions as they are occurring and tuning into self-confidence and skills during the creative process.
Empathy – Recognising the struggle of other people.
Motivation – The ability to stay optimistic despite any difficulties with a project.
People skills – The ability to inspire others, create alliances and manage conflict.
In addition, emotional intelligent web designer are beneficial to a client’s project by providing an understanding of:
- Behavioural issues – how the website functions or doesn’t function for users
- Reflective – how the users understand the website and whether it leaves a good impression, provide a good user experience
- Visceral – how users feel when they see the website at an instinctive level
Emotionally intelligent website designers fully understand that websites must be designed for humans; for an overall experience and to allow a brand to connect with consumers. It’s this emotional connection with customers that will define the future of your business.
Website designers with EI will listen carefully to your needs and create a design that enriches the end user’s experience. They will also embrace change and display empathy if your website’s visitors respond negatively to any aspect of the design. This will ensure that conflicts are avoided or resolved early. EI is fundamental to creating a design which feels organic and human. An emotionally intelligent web designer will inject that much desired sense of personality into your website.
Contact Website Design Centre today and connect with one of our emotionally intelligent website designers.
