Magnetising content is content that will draw in readers and potential customers, converting them not only into sales but into repeat clients and brand ambassadors (those that will refer others to you, sing your praises and share your content, increasing your reach and traffic).
What you need to find is content which is:
- Proven
- Captivating
- Usable
And you don’t have to create it all yourself, in fact, it’s great if you don’t. Your content strategy should include both unique and magnetising content.
Here’s how it works
- You monitor your niche, social media platforms, news site and find content that appears popular (proven) and will appeal to your target market (captivating).
- You then repurpose (usable) the content so that it will drive traffic to your website rather than the original poster.
- Post the repurposed content on your website and share the link via your social media platform/s
The more it is viewed, shared, engaged with, the wider reach it will receive and the more traffic you will drive to your site. And the more traffic, the more sales, the more money – it’s inevitable.
A few things to note when finding and repurposing content as magnetising content:
- Always acknowledge the source of the original content (article, blog, video etc) in order to not breach copyright laws.
- Consider using a small amount of unique content to introduce a video that you are sharing to satisfy Google desire for unique content.
- Always use a carefully constructed social media post rather than just sharing the link – it’s an opportunity to engage with your readers.
If you need help in manage your social media account/s and finding and crafting magnetising content, contact the team at Website Design Centre today.
