These days, one of the first things people do when they set up a new business is to also set up a website – fantastic! But then they ignore it and before you know it you have a business website that is outdated, obsolete and quite possibly actually harming your digital efforts. So why do people hate updating their websites when it’s so critical to online success in today’s market?
- DIY
Redesigning your website, when it’s not your forte, is too time-consuming. People considering the DIY approach to website updating often put it off and place it on the back-burner simply because they know how long it’s likely to take. The reason it takes so long is easy; it’s not where your skill set is. So you have two options – spend a few months in the lead up to the redesign learning how to do it before you go DIY or hire a website design professional who knows how to do it expertly, quickly and properly – you’ll be surprised at how efficiently a professional can get the work done.
- Cost
So those who choose not to approach a website design by the DIY route often put it off due to the perceived cost involved. Often heard are the cries of ‘that’s really expensive’ – compared to what though? Consider this, unless you’re really approaching your business as a hobby, you must have a serious, well-presented website. If you’re unsure of the true costs involved then ask; grab a quote from a few different providers – a large agency, a sole operator and a mid-level team like Website Design Centre. You’ll probably be surprised at how affordable updating your website really is.
- Everything will change
People are often concerned that if they update their website that they will need to update all of their offline assets too. For example, if they change the colours on the website the colours on the vehicles or shopfront will need to change too and that’s more money. That’s not necessarily true and this highlights the importance of working with a professional website designer who can incorporate your current branding while giving your site the update it needs. If you are in need of new branding though, it can be a great opportunity to get it all done at once and offer cohesiveness.
- The content doesn’t work
So if you update your website and design your old content won’t fit or work? Quite possibly! New, regular content is important to your website all the time, not just when your website gets a refresh. If you’re concerned about the time and skills involved in creating updated content, you shouldn’t be; find a website design company that provides an in-house content writing service so your developer, designer and copywriter can work together to get it sorted.
- It will hurt my SEO
When you do a website upgrade your SEO ranking can be seriously hurt (if you are getting decent rankings with the old site). Before you do any upgrading of your website you should check all the possibilities involved in your current SEO rankings. Talk to a professional before you do anything to find out how an upgrade can affect your rankings and what can be done to minimise the effects.
For more information on website design, development, SEO and content writing contact the team at Website Design Centre today.
