Once you have organised your business’ website there are many ways you can make the most of your online presence to drive traffic to your site with a view to generating more conversions and sales.
Have a chat with your specialist team members and implement some strategies to increase your traffic.
SEO/Website
- Focus on long tail keywords or organic keywords
- Optimise existing posts
- Demote irrelevant google site links
- Make proper use of categories
- Start a forum on your website
Social Media Advisor
- Start a Facebook group that drives traffic to your site
- Mention influencers in your tweets
- Make the most of Facebook links
- Get on to Youtube
- Add text to your post images
- Share blog posts regularly on Facebook
Content Manager
- Promote blogs and SEO articles to your email list or database
- Work on your headlines
- Include links to other relevant blog posts on your own blogs
- Guest post on relevant blogs
- Post more frequently – those sites posting 6 times per week report an 18.6% increase in traffic
- Create a Top 10 website post
- Write landmark or evergreen posts
Overall
- Focus on strategies that are working
- Build connections with others in your niche or industry
- Connect with those bloggers that are sending you traffic
- Respond to blog comments
- Answer questions on sites such as Quora and Yahoo Answers and
- Comment on industry blogs
How do these strategies help drive more traffic to your website? The more content you publish, the more posts you share, the more you connect and network, the more you comment and cement your standing as an expert in your industry or niche, the more people will ‘onshare’ your posts, links, site and the more opportunities there are for readers and sharers to be redirected to your website.
A few words of warning – keep posts, articles, links, share relevant to your industry or niche, be aware of what type of content could be perceived as offensive, and ensure that someone is monitoring the website, comments, likes, and happenings in the industry so that you do not inadvertently produce inappropriate or untimely material.
Talk to your Website Design Centre about how our specialist team can help you to make the most of your online presence and drive more traffic to your website.
