As a stand-alone page, a landing page is designed for one reason – a single conversion goal. Landing page goals are varied and can include anything from a whitepaper or ebook download to a free trial signup.
But a squeeze page has just one goal – to collect the reader’s email address. The offer on the squeeze page can range from a podcast to an ebook or whitepaper, but the request remains the same – collect the reader’s email address. While some squeeze pages can be landing pages, not all landing pages are squeeze pages since they can have differing goals.
And, another difference. The lead capture form on a landing page can be detailed while the form on a squeeze page must be short and concise since the conversion goal remains the same.
As an example, if your landing page conversion goal is to get readers to click-through to create an account the form is relatively complicated as it involves a payment process – the landing page is thus serving as both an introduction to the product and the gateway to the main signup page.
In comparison, an effective squeeze page is short, the copy quickly and clearly explains the offer and the capture form is simple. Often squeeze pages are also followed by a thank you page and/or a prompt email.
Here you can more clearly see the difference between a landing page and a squeeze page:
| Landing Page | Squeeze Page |
| Can have varied conversion goals | Has one conversion goal – capture an email address |
| Can be long or short form, depending on the offer | Typically a short form page |
| Can have a complex lead capture form | Has a simple, short lead capture form |
| Not necessarily a stand-alone page | A stand-alone page |
| Is followed by a welcome/thank you prompt email | Isn’t necessarily followed by a welcome email |
If you need help creating either landing pages or squeeze pages just contact the team at Website Design Centre, we’d be happy to help.
