Content marketing is no longer an if or a maybe; it’s firmly cemented in the recipe for online success but that doesn’t mean that everyone has a handle on it.
By now most businesses know they should be using content to drive new customer acquisition but an efficient and effective strategy for content marketing can remain elusive. The majority of B2B companies, in particular, are increasing their investment in content marketing year on year but only around a third rate their use of content as very effective or effective. So, why is that?
Firstly, let’s look at the 3 content marketing frustrations that many marketing teams and small businesses are facing:
Insufficient resources – often there just doesn’t seem to be enough money, time, expertise or team members required to create the needed content.
Limited productivity – it can be difficult to generate enough content on an ongoing basis. The volume of content required can seem overwhelming and insurmountable for the long term.
Lack of direction and focus – many businesses approach content marketing in an ad hoc manner even knowing that a documented strategy increases the content’s impact, focus and alignment. This undocumented approach means that it’s easier for other tasks to take priority in terms of time, resources and money.
With a documented content marketing strategy in place your team can more efficiently prioritise the available resources and maximise the effectiveness of the content. With a plan, a direction, and some expert tips and tricks your content marketing can generate more leads and create more conversions for your business.
Want to know how to overcome these frustrations and have content marketing strategies that will actually help you to succeed online? See our next blog here.
Unsure of where to start? Just contact the team at Website Design Centre – we can help with a content strategy and the day to day implementation of that strategy too.
