When you have a business website the optimal way to increase the number of email subscribers is easy…use email sign-up forms on your website and use more of them.
While, of course, you can overdo it often having more options for sign-up is the best way to go. You need to ensure that becoming a subscriber is easy and extremely visible to your visitors.
So, where should you put them? Here Website Design Centre explains the top six high-converting places on your website to place an email sign-up form:
- The sliding banners – pride of place and the prime real estate on your website and the first place readers will see when they land on your home page.
- Top of the sidebar – even if you place the sign-up form lower down on the sidebar the conversion will top. It must be in the top position for the best conversion rates.
- After a post – readers may arrive at your site by clicking on a blog post link on social media or other platforms. Once they stumble across your content and read all of what you have written they clearly are interested in what your business has to say. So, why not invite them to sign up as soon as the post ends?
- The footer – so using the same premise as the last point. If readers have scrolled all the way to the bottom of your page/site then chances are they are interested in your offering. Ask them to subscribe while they are engaged with your business.
- About us page – your about page is often one of the most popular pages on your website (it’s often where the decision to do business with you is made, or not) so take advantage of that traffic and ask readers to subscribe on that page. Some commentators even suggest having at least three email sign-up forms just on your about page for optimum subscription rates.
- The pop-up – while many people declare the pop-up email sign-up to be annoying, they still work. The important aspect with this suggestion is to know your audience; will they find it annoying or not? You can always give it a try and if the number of pop-ups is huge but the sign-ups low you can always abandon it. But just imagine the increase to your sign up rate if it does work.
Which should you use for your website?
If your industry and therefore your readership are quite tech savvy then using all of these options is probably overkill; tech savvy readers know where to look for your email sign-up forms. But, if your business is in an industry such as real estate, small business, fitness then you should aim to be a little more aggressive since your readers are less likely to be overly tech savvy.
For more information on email sign-up forms and how they can be leveraged to help your business just contact the team at Website Design Centre.
