Last year saw images on websites come into their own; they were bigger and bolder and in pride of place on home page banners. While 2016 won’t see their power diminish, there are a few trends on the horizon.
The daring
Images they create a real impact will be those that break with tradition and capture the audience’s taste for the more daring.
The divine
2016 will see a shift to more meaningful consumption. Audiences will demand brands focus more on revelation, reflection and values; rather than just the products and services they provide.
The messy
There will be a move away from the clinical, the sterile, the clean. Brands should work towards harnessing the power of the sweaty, the messy, the ugly, the visceral aesthetic to be in line with a perceived rebellion of the order of everyday life.
The silence
Use images to break through all the noise and clutter. Engage emotions and provide space and quiet to breathe and reconnect.
The surreal
Images in 2016 will focus on surreal graphic imagery and will play with the ideas of infinity, duality and multiplicity; visual representations of your audience’s multifaceted life.
The technology
Seek out imagery the blurs the parameters of man and machine to be in line with the uptake of technology and the vital role it is now playing in your target audience’s life.
These image trends are not just for home page banners but for other pages on your website, email direct marketing campaigns, social media advertising campaigns and social media posts. But a word of caution – only follow these trends if they match your branding, your business and your values and always employ a consistent approach.
For more information of the use of imagery in your digital offering just contact the team at Website Design Centre.
