SEO as we get further into 2015 is vastly different to that of 2014 so if you have not done so already, now is the time to go through the SEO checklist and make sure everything is as it should be. It’s not a long checklist but it is an extremely important one.
SEO in today’s landscape is focused on the technical elements while content marketing is that which will drive search rankings. Essentially, this means that while SEO remains an invaluable subset of content marketing, dealing with keyword research, meta tags, indexing issues and penalty recovery, content marketing is now the primary influencer of search visibility. If your website is focused on SEO without a strong content plan then it will most likely fail. Extend your efforts to include the regular creation and distribution of high quality content.
If your website is not optimised for user intent, local marketing (depending on your business) and mobile then it will fail to succeed. Google has begun penalising websites that generate errors for mobile users and are just not mobile friendly or responsive.
SEO is not a ‘set and forget’ part of your digital offering. With shifts in search engine algorithms, new tools and methodologies it’s important to stay on top of the latest trends. With content increasing in its importance to affect search visibility and ranking then now is the time to get a content strategy and calendar in place. You can easily do this by engaging a professional SEO service such as Website Design Centre – they provide SEO experts and copywriters to assist with all aspects of SEO as we head towards the end of 2015. Contact us to learn more.
